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5 Ways SEO Marketing Can Transform Your Business

With so many tools and strategies available to businesses, it can be tedious for owners to decipher which one will be great for the business. Before you spend any money on any marketing strategy, it is very important that you get to know all of the strategies available to you, specially one of the most impactful ones such as SEO (Search Engine Optimization) marketing.

It is one of the most effective marketing strategies out there, but business owners and managers often have questions like what is SEO marketing and how does it help? Many business owners have driven their business to success using it, let’s explore five ways SEO marketing can help transform your business.

Better brand recognition

SEO rockingham marketing can help you enhance your brand recognition by a lot. With regular updates and posts, you will be able to deliver regular and relevant updates; you will be able to create an image in the minds of your customers. It will help you establish a relationship with your target customers.

With better visibility in search rankings, people will see your brand more regularly. It will help them relate to your brand more.

Call to action

With regular posts on the appropriate social networks, it will definitely drive your customers to take action. The posts will grab the attention of your potential customers and have them coming back for more. If they are engaged enough, they will spread the word around and help increase customer base.

Establishing trust

Any professional SEO agency will tell you that sharing your views about your domain will help establish subject matter expertise. With regular posts, you will display that you know about your industry. Interacting with customers online and posting their experience will help new customers trust you. It will also help you convert negative sentiments into positive with strategic content.

Increased sales

With search engine optimization, your enhanced visibility will help increase sales. Consumers usually take to the websites on the first page of the search results, and as they say, if you have a body to hide there’s no better place than the second page of search results. With an active online presence, your engaging conversations and better customer support opportunities will help you take your business to the next level.

Information about customers

With the social networking tools at your disposal, you can get to know your customers in a very detailed manner. You can know about their age, location, their needs and their wants. You can then design your products and services accordingly.

Unlike the traditional methods, SEO marketing will help you get access to a whole slew of information that wasn’t easily available to businesses earlier, for very little to no cost.



The business of strategy consultant is among the most attractive for students of French grandes écoles. A study of Business School students’ favorite companies ranked 5 consulting firms in the top 10 most attractive companies in all sectors. For engineering schools, if technological and industrial companies are often favored, we also find at the top of the ranking of the big names of the board, in front of the big investment banks.

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3 Reasons to Counsel

There are three main reasons for applying to consultancy firms. First, the careers of consultants evolve quickly. Second, wages are among the highest in the labor market. Finally, the job offers many intellectual challenges: the consultant must often work out of his “comfort zone”, and thus discover new sectors and new business issues in a short time.

Specific recruitment processes

The consulting professions are above all characterized by their high selectivity. It is estimated that out of 100 CVs received at McKinsey, we will have between 1 and 5% of candidates received in fine. The percentage depends on the office concerned and the profile of the candidates. In any case, the strategy consulting sector is one of the most selective sectors in the world of work. In comparison, the prestigious Harvard University accepts between 10 and 12% of candidates in his most famous degree: the MBA.

The recruitment process is structured in several “rounds”. Typically a firm will organize 3 to 4 rounds for the most famous. Each of the rounds consists of 2 preliminary rounds. A candidate who receives an offer from a consulting firm must therefore succeed between 6 and 8 interviews to get his place in the firm.

The test of the case study, the bête noire of the candidates

In a consulting firm, a candidate will not only have to present himself and detail his motivation, he will also have to prove himself in a specific scenario: the study of cases. This test is intended to test the skills of the candidate on a concrete case, generally resulting from a real mission of consultant. The difficulty lies first of all in the improvisation part, since the candidate does not know what to expect in terms of sector or problem. Secondly, the other difficulty of the case study is related to its professional and non-academic nature. Some candidates prepare the test as a preparation for class competitions prepa: they are mistaken target.
On the other hand, the good news is that a case study does not require any particular technical knowledge or expertise of a given sector. These tests require common sense and business sense. Some candidates want to measure themselves against the great diversity of subjects by training on a large volume of cases and figuring out the means to solve them. But it will be difficult to remember everything on D-Day with stress, plus, you will not be alone in front of your sheet but face a recruiter who will play the role of the client. And under these conditions, it is difficult to reconstruct arguments prepared in advance.

Conceptually, the secret to a successful case study is to apply the consultants’ working methods to this selection test. It starts by not considering yourself as a candidate, but as a consultant on the job. But how do you do when you have no counseling experience?

 Connect to the maximum with this sector in the months before your interviews: through targeted readings, your network or events organized by your school such as forums. Work with consultants from the alumni network of your school and prepare as a group of 3 to 5 candidates for simulation simulations. This type of practical training will allow you to understand what is expected during the case studies.

Mission of the profession: Consultant



The Roll of the strategy consultant is to provide concrete solutions to the problems encountered by the company. For example, if they have difficulty managing their staff, the strategy consultant develops a human resources and skills management plan. If sales decline, it attacks the fitness of marketing. If the relations with the suppliers fester, it intervenes as mediator.

There are several reasons for a company to hire an external consultant to solve a particular problem: sometimes it does not have qualified staff available, sometimes the urgency of the situation implies that it can not entrust this task. task to employees already overworked …

The difficulty of the job comes from the fact that you have to master all aspects of the strategy, from the group’s policy to the profile of its target clientele and marketing as a rule. Moreover, the relations between the various services, but also with the outside world (suppliers, customers, competitors, partners …) must not have any secrets for the strategy consultant. A requirement all the more complicated that it is in principle used by a service provider who sends it to the corporate sponsor for a limited time. It must quickly adapt to the specificities of each client and become in a few weeks as effective as an employee who has worked within this structure for years! Moreover, it is often used as a last resort when the company goes through a crisis,